Spotify will suspend all political ads in 2020 as tools and systems are required for a more rigorous review. The announcement takes place amid ongoing criticism of online platforms, whose advertising standards lag behind other media and allow misleading or malicious content to reach voters.
In a statement on Variety and Ad Age, Spotify said: “We do not yet have the level of robustness required in our processes, systems, and tools to validate and review this content responsibly. We will reconsider this decision as we develop our skills. “Ads that are embedded in third-party content such as podcasts are not affected.
Earlier this year, Facebook tried controversially to exempt political ads from its accuracy standards. Major platforms such as Twitter and Google have either banned paid political ads or have undertaken to prohibit false statements.
Read Pitchfork's article on "How artist imposters and fake songs creep into streaming services".