Inside UMEK’s $40 Million Music Tech Startup – trendzhq


With the vast possibilities of the Internet, it seems much easier to be discovered and to gain a foothold in the global music scene than 25 years ago when UMEK started first. As he can testify, not much has changed in the artist's eternal dilemma: how do you find and secure the next performance without sacrificing too much time and energy that could be better spent in the studio?

When UMEK and his team discovered that there was no unique, user-friendly, and comprehensive tool that could bring the right industry people together and help talented artists break through, they decided to simply make their own. That was the original idea for Viberate. Today, it's a $ 40 million music tech startup that employs 120 music enthusiasts worldwide.

Viberate is a global music platform designed to bring order to the chaotic world of live music, in which information and contacts are scattered throughout the Internet. On a mission to build the world's largest music network, it has brought together more than a million artists, venues, events and festivals in one place, providing them with the valuable data and tools they need to make better business decisions. Viberate supports musicians by offering them a place where they can easily present their music, be noticed by industry professionals and find new performance opportunities all over the world.

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<p> Similar to Other online platforms give each artist their own profile. The main difference – and the advantage – is that all these profiles are automatically updated as soon as they are available. The artists can be sure that the concert dates displayed, links to social media, new ones Music and videos and even the list of similar artists up to date are reliable and up to date. As soon as the artist officially "claims" his profile, he has full control over it. They are ultimately supposed to replace outdated one-pagers, constant attention and "manual" Require handling piel, UMEK deleted its official website years ago and relies on its Viberate profile. <strong> The Chain Smokers </strong> <strong> Richie Hawtin </strong> <strong> Gramatik </strong> and <strong> Showtek </strong> are among the well-known artists who have already made a name for themselves </p>
<p> Die Engine However, what drives this platform is not an abundance of obscure algorithms, but rather something more surprising: a huge international community of real music fans. With more than 20,000 contributors and a curation team that checks every entry for accuracy three times, Viberate is striving to achieve an incredibly ambitious goal: to list 99% of all artists in the world by 2025. </p>
<p> "We have built our database from scratch with the help of over 20 thousand contributors who add new profiles every day," said UMEK. " They deserve badges for their work and the best of them are rewarded with merch, festival tickets or other goodies every month. Some even have the opportunity to participate in Viberate's PRO program, which turns a hobby into a full-time job. “</p>
<p> Viberate's crowdsourcing approach encourages everyone to participate in the listing and mapping of the global live music scene. Anyone can register at and add missing musicians, venues or events. And most importantly, by working together, everyone involved works towards the common goal of helping artists make more music for the whole world. </p>
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