How Males’s Model Modified Endlessly In The 2010s


A lot can change in 10 years. Whole ice islands have been forgotten, 50-year-old political unions have broken, and a certain reality TV star has become the leader of the free world. Regardless of which side you are on in these debates, there is no doubt that there has been a lot of * sharp inhalation *.

And we feel similar in terms of men's clothing. In 2010, men in spray jeans, lumberjack flannel shirts and bushy beards drifted through the city. The lumbersexual died of a death and was then replaced by Don Draper-obsessed tailoring enthusiasts, then minimalists, before streetwear finally experienced its long overdue day and became an integral part of the fashion establishment.

Large curved structure Changes have also determined the industry and our shopping habits. Faster internet, the advent of Instagram and more sophisticated e-commerce sites have repeatedly conquered the main street since the beginning of the decade.

Perhaps sustainability in fashion in response to this has become important for brands and consumers, significantly increasing the quality of materials and design as we work to have a less impact on the world.

But don't leave it to us to tell you how important the 2010s were to men's clothing. Instead, we asked 12 industry experts and insiders to contribute their two cents to explain what changes they saw in the eye of a very stylish storm.

 Alexandre Mattiussi "class =" mobileOnly

"Men can express themselves more freely with their choice of clothing"

Alexandre Mattiussi , Designer & Founder of Ami

 Ami AW19 "width =" 490 "style =" height: 100%;  Ami AW19 "width =" 490 "style =" height: 100%;

There has been an incredible shift in this last decade. Times have changed and men have a less complex relationship with getting dressed. Her masculinity is no longer questioned. And the urge to feel good, whatever happens through the way you dress, is essential. The market has skyrocketed, largely thanks to the social media that has enabled brands to reach new customers. And the demand has multiplied, certainly not at the level of women's fashion, but I think that men's fashion is slowly but surely on the rise.

As for the Parisian style, I cannot say that it has changed. But I would rather say that it has evolved and stayed true to what made people around the world love it. The Parisian style is honest and sincere, never too forced or over the top.

There is nonchalance or coolness without the feeling of trying too hard. And yes, like style around the world, it was influenced, for example, by "trends" like streetwear, but I believe that despite this influence, the Parisian style remains true to its cool and fresh attitude – and always with a touch of elegance.

 Bobby Hundreds "class =" nomobile  Bobby Hundreds "class =" mobileOnly

& # 39; streetwear has lost its meaning & # 39;

Bobby Hundreds, co-founder of The Hundreds

 Street Style at Milan Fashion Week

When we started streetwear in 2003, we did it because nobody was wearing it. And now children are coming into streetwear because everyone is wearing it.

They saw that we did it, and Nick from Diamond Supply drives his Ferrari, and James Jebbia [founder of Supreme] is valued in this regard, and Virgil sits on top of Louis Vuitton, King of Fashion and on the front pages of magazines. And they have something to strive for. We didn't want to be celebrities, but the next generation in this decade has done it. They don't connect it to the same DIY place we came from.

If you stopped a child on the street who loves streetwear, they probably wouldn't know who I am. He would say streetwear was Balenciaga or Louis Vuitton. But that's high fashion, not streetwear. And then when you ask a mother, she would say it's sport – a pair of joggers and a comfortable hoodie.

And most of the core guys and girls that I think are streetwear from before this decade don't even call it streetwear anymore. This term is so pervasive and worn. In the next ten years, I think streetwear will go beyond the title.

 Oliver Spencer "class =" nomobile  Oliver Spencer "class =" mobileOnly

"The new dress codes have changed men's clothing"

Oliver Spencer, Designer & founder of Oliver Spencer

 Leonardo Dicaprio The Wolf of Wall Street

Men are much better informed about the purchase. The internet has had a major impact on this, and in particular on the way the editorial team informs men about trends, style, clothing and non-clothing, and more recently about sustainability. And this has also helped men considerably to circumvent the new dress-down rules.

The suit has become a bad word this decade, something that has to do with bankers and real estate agents, and when we start getting dressed down for work and out to go out, the suit needed a new one find space in our everyday life.

office clothes have changed a lot over the past five years, we're much smarter now, which allows individuals to dress in ways they wouldn't have done in the past.

 Christopher Raeburn "class =" nomobile  Christopher Raeburn "class =" mobileOnly

"Men started to care, and that will help us have a sustainable future to find "

Christopher Raeburn, founder of RÆBURN & Creative Director at Timberland

 Extinction Rebellion Protest at London Fashion Week

The men's clothing market has been thanked for the past decade of the Internet and social media has grown enormously because men are now much more interested.

Our customers' interest in sustainability is promising. Others are curious and helpful. A lot still needs to change, but the innovation now taking place in responsible design is groundbreaking.

Many innovations and experiments with substances and processes were carried out from a sustainability perspective. It is an exciting moment and we want to continue to be at the forefront of this innovative and responsible design.

Recently we also participated in the world's first digital clothing store by digitizing a conceptual RÆBURN garment, and I'm interested to see how digital fashion is developing. Digital clothing is certainly promising for sustainability reasons and I would like to believe that digital fashion will help to solve production problems, but also to market a physical collection more effectively and responsibly.

 Nigel Cabourn "class =" nomobile  Nigel Cabourn "class =" mobileOnly

"Ten years ago you would never have sold work clothes"

Nigel Cabourn , Designer & Owner of Lybro

 Street Style at Pitti Immagine Uomo

Seven years ago I realized that if I only sold £ 1,000 I couldn't survive as a company. I needed something that people could easily bite into and buy. And that was work clothes.

You would never have sold work clothes ten years ago. I would never have thought of having a workwear brand and now I have had the Lybro workwear brand for six years.

Lybro was an old British brand that was founded in 1927. She made all the clothing for men and women in the ammunition factories in World War II. And they also attracted the Beatles. I checked what had happened to Lybro and what no longer existed. My good friend Daiki [Suzuki, founder of Engineered Garments] was dealing with work clothes in his own way, American work clothes, so I thought I would try to do it the British way and bring Lybro back.

I built it on overalls. These workwear brands were all dead 20 years ago. I sold 8,000 dungarees there last year and they are not cheap. Now all these other brands are copying my dungarees – they are nowhere near as good.

 John Harrison "class =" nomobile  John Harrison "class =" mobileOnly

"Skinny and Slim Tailoring was slowly discontinued"

John Harrison, Creative Director of Gieves & Hawkes

 Louis Vuitton SS20 "width =" 490 "style =" height: 100%;  Dior Homme SS19 "width =" 490 "style =" height: 100%;

Basically, the suit is still driven by lapels, collars, buttons, sleeves, pockets and trousers. There has been no significant change from the frock coat of previous centuries. However, the changes are far more diverse. The homogeneous suit from a decade ago has undergone a significant change in recent years, with much more variance, attention to detail and allusions to a more elegant use. This seems like a logical reaction to casual clothing.

Any significant change has occurred in the shape of the suit. The short, thin and slim model has a longer, more elegant shape with fuller lapels, deeper pocket flaps and wider pants. However, tailor-made suits are much more stable and changing trends or shapes rarely has a significant impact on them. Customers want a suit that fits their shape, so tailoring it is slightly counterintuitive.

 Kyle Stewart "class =" nomobile  Kyle Stewart "class =" mobileOnly

"Drop Culture Has Kept Menswear Fresh"

Kyle Stewart, co-founder by Goodhood

 Supreme, Los Angeles Store Alec Ohlaker at Unsplash

Menswear was definitely out after the financial crash in 2008 when clothing was heavily inspired by cultural heritage affected global economic performance and the focus was on quality. Since then, the men have woken up completely when choosing their clothes.

There has been a trend towards streetwear for years. Work clothing regulations have relaxed and the younger generation does not have the same expectations with regard to formalities. Streetwear has been hailed as a mega trend, but honestly it hasn't changed, and I doubt it does. The main consumers of streetwear are still interested in the best product of a brand that has exceptional properties in its product category.

The drop culture plays an important role. More and more brands tend to drop models. It is good for everyone as it delivers constant novelty and keeps the seasons fresh and lively.

 George Sullivan "class =" nomobile  George Sullivan "class =" mobileOnly

"Sneaker Tech exceeded the limits of design"

George Sullivan , CEO of SoleSupplier

 Nike Vapormax

I have been collecting sneakers for eight years and during this time sales on the sneaker market exploded. The original Yeezy Boost 350 from Adidas and Kanye West was released in limited numbers, but became one of the biggest releases of the decade, while the last run had sales of over a million units and could now count as a mass market shoe. The series is still sold out and creates hype, even though its units have increased ten times.

The other big change is innovation in design due to newer manufacturing technologies. Take the Nike Vapormax, a shoe that took six years to make. The defining feature was a completely exposed air bubble on the sole of the shoe that did not burst. It was a huge success for Nike and, although originally planned, quickly became one of Nike's best sellers.

Nike has since broken its own record and created the largest air bubble ever on the Air Max 720. These design innovations are The shoes look even more futuristic and spur designs that were not seen 10 years ago. The market is now ready for crazy, futuristic and innovative designs like the Vapormax and the Air Max 720, both current bestsellers, when the Air Max 1 was the bestseller at Nike 10 years ago. a much simpler silhouette that was considered "loud" at the time.

 Adam Brown "class =" nomobile  Adam Brown "class =" mobileOnly

The holidays have become a time to dress up, not to put down.

Adam Brown, founder of Orlebar Brown

 Orlebar Brown advertising campaign

Resortwear has really arrived in the past 10 years and has developed into a new exciting category for men. I think this popularity can be attributed to the fact that it is fun, colorful, chic, and relatively easy to find the right one.

Another aspect of this surge in popularity was the combination of a revitalized approach to vacation and travel with the acceptance that men can and should dress well for their vacation. Social media has also had an impact, as people want to present themselves well on their travels and only hold the general belief that it is okay for men to care about how they dress, as well as outside of work.

 Chris Hobbs "class =" nomobile  Chris Hobbs "class =" mobileOnly

"Trends are no longer just local. Style has become global & # 39;

Chris Hobbs, Senior Fashion Editor at MatchesFashion  Balenciaga Triple S Trainer Charlie Thomas for FashionBeans

Men have become much more open to "fashion" in this last decade, which I think used to be a creepy concept for the average person on the street.

Instagram has given men the confidence to make bolder decisions – they can see what they're doing in Seoul , San Francisco and Madrid and no longer have to feel part of a local tribe.

When I started my career, men's trends started slowly and it could take a few seasons for them to move in. Now see w e overnight the success of cult products such as the Triple S sneaker from Balenciaga.

Men seem to be fully aware that they have to buy something before it is sold out. And yet we end the decade of consumerism with a well thought-out approach to fashion – an appreciation for art, origin and manufacture. It will be interesting to see where this develops.

 Rich Simmons "class =" nomobile  Rich Simmons "class =" mobileOnly

"Algorithms helped men experiment"

Rich Simmons, UK Stitch Fix styling team supervisor

 Stitch Fix website

After men straining with the choices in the store and online, they face hundreds of sorting options that can often lead to them just stick to what you know. However, algorithms are increasingly changing this consumer expectation. Your Netflix experience and Airbnb feed are tailored for you – why shouldn't your style options be that way too?

Stitch fix algorithms are sorted by size, price, and style preference so your stylist only sees what's relevant to you. We even have algorithms that you can use to size your many brands, so customers don't have to worry about whether something fits and finds something they love. This arouses a growing need for discovery – men want brands and styles that are not found on every main street.

And men's fashion has become a place for this ingenuity. High-end designers create styles and looks that are more portable and can be easily integrated into mainstream collections, while men are becoming more open to traditionally feminine pieces. Men are no longer afraid to push their style and mess things up if we have been in a much more traditional room for far too long.

 Cleveland Campbell "class =" nomobile  Cleveland Campbell "class =" mobileOnly

Influencing factors determine the trends

Cleveland Campbell, Head of Creative at BoohooMan

 Instagram App

I think we have seen in the past decade that high fashion designer brands no longer dictate trends. Street style, influencers and celebrities are now also a must for fashion-conscious people, and with the advent of internet shopping, this fashionable celebrity aesthetic is easier to achieve than in the past.

These influencers have helped our brand massively to present the product and establish a direct connection to their followers and later to our consumers.


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