The last decade has been of great importance to men's fashion.
In this decade, men's fashion has finally caught up with women's fashion in terms of creativity and influence. The work of men's designers has been analyzed in a way that was once reserved only for creative directors of the just gender. And the ice age pace of plain old "men's clothing" accelerated as the trends exploded and subsided faster and faster.
In the early 2010s we were still under the rule of Don Draper. The collective love affair with well-tailored men takes the style – and the details of the style – more seriously than ever before. Then came the hipsters, the Scandi minimalists, the Normcore hardcores. And then, of course, streetwear came and almost brought the swing to casual wear to an end.
In contrast to the previous decades, no style ruled. This was an era when everything was possible when the internet made fashion accessible to everyone. Everything was cool.
It was also the decade when we just wore some really great things (and some really not great things). From skinny jeans to designer merch, these were the clothes men were obsessed with in the 2010s.
Perhaps the greatest impact on men's fashion in the past decade was not a trend or even a designer, but forum groups of like-minded men who met online to discuss common interests. They were catnip for obsessives, and nothing in a man's wardrobe attracts obsessives like selvedge denim.
In 2010 you couldn't swing a cat in a trendy area without meeting a bearded man who found his fades boring, Japanese shuttle looms or why "real denim heads actually wash themselves in the sea".
Luxury brands have a problem – their seal of approval is based on exclusivity, but they need to find more customers in order to achieve the growth targets. The solution? Merch.
In the 2010s, brands realized that they could still turn off unaffordable couture and unaffordable luggage, but could also tap into a new millennium and Gen Z audience by crouching on parts covered with logos. Their prices, while still very expensive, were affordable for teenagers in a way that a monogrammed trunk, for example, was not.
In a world where sneakers are ubiquitous, it seems strange that brogues for a while are the de facto footwear of the style-conscious Man's. They were simple, versatile, and perfect for a moment when the dress code was relaxing, but you probably still had to wear chinos to work.
In a few short seasons, the minimal sneaker replaced them as an office staple, and thousands of pairs of loakes were slid into the back of the closet to make room for pairs from Common Projects Achilles or Stan Smiths.
In addition to the boom in post-hipster workwear, the forums also spawned a strange variety of classic men's fashion nerds. Overnight, a man who had only shopped on the main street knew his way around with traditional Italian tailoring brands, the perfect suit and the precise way of folding a pocket square.
The Pitti Uomo men's fair was soon overrun by "peacocks" who passed street photographers in double-breasted blazers and shoes with monk straps and thirstily showed that they mastered the Sprezzatura. Then, half a year later, they all came back and did the same in tracksuits.
In 2015 Vladimir Putin stepped on a $ 3,200 cashmere tracksuit in a photo shoot and the world laughed. The men's heads were silent, however; it suddenly looked as if everyone could include cotton in their luxury sportswear secret.
They had worn Brunello Cucinelli's luxury joggers for a few seasons, first as pure casual wear, then to work with unstructured blazers and knit ties. Men had realized that they could be a little dressed, but also super comfortable, and they weren't due to strength and stiffness.
Of course there had been booming sneakers. Other shoes that a certain type of man would hyperventilate over. But never a trainer who was both limited and fit for the masses, niche-oriented and extremely popular.
All the craziest things about today's sneaker culture – raffles, resale markups, pre-teens, adult shoes flip money – were mainstreamed by the Yeezy 350 in 2015.
The counterpoint to straight edges was a hangover from the nineties that at first seemed like it was going to disappear, just around the middle of the decade to reappear on the feet of Love Island candidates.
Skinny jeans have now gone from fad to trend to durability and like the cockroaches of the men's world, they just won't die. If you choose to do this, you will have more strength. Do you only know that we are over here and indulge in loose legs? At least until Hedi Slimane (to whom we really owe / owe) asks us to change again.
The width of the pants was predictable. Were not fools. The punch line of the 90s stopped being so funny when Kim Jones reinterpreted Dior's famous saddlebag as a cross-body carrier at Dior, with a target market where there were no people taking dodgy pills at the Parklife Festival sold.
But maybe men should have seen them coming; The revival of the hacienda days, coupled with the spread of things that we all carry with us, made them inevitable.
the boundaries between high and low fashion were clear. By the middle of the decade, they had been blurred beyond recognition – suits with sneakers, joggers with coats.
The two cultures collided most violently on the hoodie as an already controversial piece of clothing that had been further politicized. The assassination of Trayvon Martin was seen as a luxury purchase that debited the accounts. There is no world in which a hoodie with a logo should cost four digits. And yet that is the world in which we now live.
What comes in has to come out and as fertile thin jeans are becoming increasingly popular, the pendulum of men's fashion inevitably swung in the other direction. Towards the end of the decade, your grandfather's wardrobe creased and the men rediscovered the joy of exhaling.
However, keep in mind that this is only a temporary relaxation. History is doomed to repeat itself, and there is a possibility that we will be in tight pants again before the 2020s.
As part of the entire casual-goes-smart movement, designers searched the military for items of clothing that felt warlike but casual. The bomber jacket, which used to sway out of date and out of date, suddenly became a staple as it was reinterpreted in everything from cotton to underwater fabrics. Today they have replaced cardigans as the light layer you grab when you want to get dressed, but not to the end.
Physiotherapists may look back on the late 2010s as the decade that destroyed a generation's attitudes. Non-prescription orthopedic shoes like Balenciaga's Triple S watershed, the Alexander McQueen platform trainer, and Guccis Rhytons are now filtered onto the main street or irony that eats itself, but now they're here, you can't make them go away.